SEO – Search Engine Optimization
SEO is the process of optimizing a web site so that it will rank high in search
engines for specific terms. We take into consideration both Offsite and Onsite factors
to ensure a website is fully optimized, using custom built technologies to analyze,
compare and optimize our clients’ websites inline with those high up in the search
engines.
SEM – Search Engine Marketing
With SEM we employ basically two main approaches for our clients: The first is the
norm in setting a monthly budget and running online advertising, managing it as
it goes along. The second is using online advertising in short spurts, promoting
new products and services. When done correctly great benefit can be seen from either
or both.
SMO – Social Media Optimization
SMO is about identifying a market, creating a strong following in that market by
being active and informative and creating a buzz. We help our clients to identify
the right Social Networks to be involved in, and then help them strategize the best
way in approaching those markets.
CO – Conversion Optimization
Any web project exists primarily of three phases; Building the Technology; Driving
Traffic; and last but by far not he least Converting the Traffic. With conversion
rates as little as 1%, it is highly important that any web presence is optimized
in funnelling its users to the point of conversion. A conversion can be seen as
someone buying a product, requesting a service, joining a mailing list or even someone
becoming a perpetual returning visitor. We setup or identify various conversion
funnels for our clients’ and setup analytics so this data can be tracked and optimized,
identifying weakness and possible exit points.
WS – Web Strategies
Web Strategies is an encompassing phrase that includes any and all strategies to
enhance a website. This include the use of newsletter, text messages, the addition
of dynamic content in a web page to keep it fresh and encourage return visits, navigation
optimization as to improve page views, the addition of a Blog or Forum to increase
interest and user participation