From a SEO point of view, this SEO Score can be improved upon by adding keywords into the title tag, and using h-tags in a more effective manner. Highlight important information on a page, such as a heading or title by using h1, h2 and h3 tags.
A web pages title tag is one of the most important parts in SEO. The ideal length of a title tag is around 64 characters, the title tag of this webpage is 10, and is a lot shorter than recommended, adding keywords and phrases to this title tag could be beneficial.
Even though search engines don’t use meta content to rank web pages, it is still a important part of a web page, as search engines such as Google has been known to use it as the search text in the search results. Thus the more compelling your meta description, the more organic clicks a webpage can receive. Add page specific keywords and phrases to your meta description.
As with the meta description tag less emphasise are being placed on meta keywords tag, but following good SEO, and not knowing what the future holds for these tags, it is always best to add them to web pages using best practice to do so. Make sure the keywords in this tag is relevant to the page. Ideally the keywords tag should have between 10 and 20 keywords, more than this will be seen as keyword stuffing.
Search engines look at the H-tags or heading tags on a page to discern between important content on a page and less important content on a page. Thus information directly following a keyword rich H-tag, will be seen to be more important than content else where on the page. Also keywords used in the H-tags are seen to be more important than normal keywords in the body text of a page.
This web page has 0 - H1-tags; 8 - H2-tags; and 11 - H3-tags.
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H3 - tags
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